Digital Economy, Retail & Distribution

Nowadays digital economy companies are among the most valuable in the market, and sometimes rank alongside the largest industrial companies and financial institutions. This is linked to the digital transformation faced by all economic sectors and the associated alteration of their business models, the focus of which is now on hyper-connectivity between the different players. The relationship between consumers and the production and supply chain has changed substantially as a result. Digital platforms now serve as important intermediaries in the areas of urban mobility, tourism, catering, information, gaming, and online entertainment via streaming. Retailing is reinventing itself through e-commerce companies and by adding the digital component to traditional marketing channels. Distribution is also affected by technological innovations and the growth of e-commerce.

Abreu Advogados has considerable experience in this sphere and is in a leading position to advise companies in this sector not only on cross-cutting issues (corporate, commercial, contractual, tax, competition, employment, consumer law, etc.), but also on specific problems related to intellectual property, protection of personal data protection, cybersecurity, robotics, and artificial intelligence and blockchain technologies.

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